Getting Ready for the Big Show

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Now the big PR blitz begins…I mailed out press releases to local newspapers here trumpeting our first appearance as exhibitors at the New York Times Travel Show. Hopefully this will be newsworthy to our local papers and we’ll see some coverage. In the release I detail my plans to present a seminar on search engine optimizing in Boston and our Travel Writing Class that we’ll hold at the Javits during the event. Kent and I will teach the basics and bring in some ringers we know in the city to add to the fun.

Yesterday Matt called me from the cafe. “Max, come over, there’s a big, big package here for you.” I hurried over and in the kitchen sat a massive box, with handles showing through the carton. It was our new trade show booth, a massive ten-foot by seven foot wall that fits in the booth we’ll have at the Javits Center. For four years we’ve gotten by by borrowing a booth from our friends at Bolduc’s Apparel, now finally, we’ve got our own and that feels like we’ve arrived.

Dave Chouinard, the proprietor of Graphics Pro, will come up over the weekend when we assemble this baby in the garage. Then we can measure it all out and make a huge vinyl banner that will mock the look of the GoNOMAD website. Dave has been so valuable to our businesses, coming up with layouts for the show hand-outs, business cards, and designing cool looking websites for our client. It’s a great fit and we’re happy to be working with reliable, solid, talented and dependable Dave.