Preach to the Choir, Leave the Naysayers Alone

“Preach to the choir,” my wonderful girlfriend Cindy always says. “Don’t bother with those who don’t support you, or criticize or suspect you…talk and focus on the ones who understand you, want to help you succeed, and believe that you can help them.” I love her succinct approach and her solid understanding of how the world works. I am proud that we are celebrating our 3 1/2 year anniversary together, and that we support each other in all of our endeavors.

I was reminded of Cindy’s words today when I went out and pitched neighboring businesses on a new idea–we want to mail out an envelope with coupons from businesses right here in town. We’d mail them only to South Deerfield households, a mere 2809 of them…a micro-market that is the prime market for GoNOMAD Cafe. We want to let people know they don’t have to use the computer to come have a coffee here. So I walked around and met with about 14 of them, and they universally, all liked the idea. Except one guy, who rejected me. The only stiff stands out, they said flat out no.

Bob, you’re not invited to my choir. We will succeed without you!