A Silver Vibrator to Drum Up Subscriptions
From the archives of Zinester, I found this interesting item about a new subscriber gift from a French magazine.
Good Vibrations: When the December issue of Jalouse hit Paris newsstands Friday, it came polybagged with a gift that the publisher believes is a first in the industry: a silver-plated vibrator. “When our marketing director, Olivier Junger, came up with the idea, he cited a statistic he’d found about the U.S. market which claimed that 75 percent of women own one,” Marie-Jose Eymere-Jalouse, president of Editions Jalou, explained.
“I said yes immediately.” She added that, of Jalouse’s circulation of 100,000, some 40,000 copies are shrink-wrapped with the freebie and sold at newsstands only. Subscribers will not receive them, said Eymere-Jalouse, “but if they contact us, we will send them one.” Batteries not included, of course.