Google’s Newest Category Killer: Classifieds

New Media Report is usually full of interesting insider stuff about the web, it’s edited by Elizabeth G. Hines. This is from today’s emailed report.

“The news: Google has been quietly gathering classified feeds. The question: Is there a Google classified service in the works? Classified Intelligence—a classified ad industry intel service—thinks so, reporting that Google has been asking classified web sites to share their feeds with them.

And while it’s long been noted that anything Google touches automatically transforms itself into something new and golden, no one expects major online classified providers like AOL, Yahoo, and Craig’s List to just curl up and die.

More than likely, Google either intends to provide a classified search service to compete with services like Oodle (rather than publish classifieds of their own), or they plan to integrate classified ad search results with their normal web results. Either way, sounds like more cha-ching for the Google boys to us.”