Make Mine the Clear Lane

Stephen Brill had a good idea when he published Brill’s Content five years ago. Too bad that printed magazines are so hard to keep in the black.

Browsing this Christmas morning, I found what Brill is up to now. It all makes terrific sense:

It’s called Verified ID Pass, or “Clear,” and it means that you give the government lots of ID and biometric scans of your retinas and fingerprints, then you’ll be able to do the airport equivalent of the Fast Lane—the new Clear Lane.

So far there is only a Clear Lane at Orlando Airport, and the fee to get the Clear card is $79 per year. The founders envision opening these security free lanes at all major airports in the months ahead. I wish them well, and wish I had a Clear Card for my next trip…but no way I’m going to Orlando!