Potemkin Village: A Useful Term for Our Time

Reading a story in the WSJ tonight I came across an excellent word that prompted me to delve into its meaning. That is, Potemkin Village. As in, ‘they planted a potemkin forest to block the highway.’ It goes back to Catherine the Great’s tour of Crimea in 1787, when a fake village was built, using facades of buildings, to impress the monarch and her travel party with the value of the her new conquests, enhancing her hosts’ standing in the empress’ eyes.

Later on, the Soviets built similar Potemkin Villages to fool visiting foreigners. Select villages, factories or schools were selected to be presented as typical, rather than exceptional. Other uses include places like Delaware or the Cayman Islands, where international companies base their headquarters but conduct their real business elsewhere.

As recently as the 2008 Olympics in Beijing the term came to life, when describing the host city as ‘kind of a Potemkin Olympic Village.’