Terry Braverman writes a newsletter called “The Replenisher,” that included this gem today.
People often ask for an explanation of “Marketing.” Here it is:
You’re a lady and you see a handsome guy at a party. You go up to him and say, “I’m fantastic in bed.” That’s Direct Marketing.
You’re at a party with a group of friends and see a handsome guy. One of your friends goes up to him and, pointing at you, says, “She’s fantastic in bed.” That’s Advertising.
You see a handsome guy at a party. You go up to him and get his telephone number. The next day you call him and say, “Hi, I’m fantastic in bed.” That’s Telemarketing.
You see a guy at a party, you straighten your dress. You walk up to him and pour him a drink. You say, “May I,” and reach up to straighten his tie, brushing your breast lightly against his arm, and then say, “By the way, I’m fantastic in bed.” That’s Public Relations.
You’re at a party and see a handsome guy. He walks up to you and says, “I hear you’re fantastic in bed.” That’s Brand Recognition.
You’re at a party and see a handsome guy. He fancies you, but you talk him into going home with your friend. That’s a Sales Rep.
Your friend can’t satisfy him so she calls you. That’s Tech Support.
You’re on your way to a party when you realize that there could be handsome men in all these houses you’re passing. So you climb onto the roof of one situated near the center of the block and shout at the top of your lungs, “I’m fantastic in bed!” That’s Junk Mail.