Stokin’ the Star Makin Machinery at the Cafe

Jacylyn Stevenson is one of our favorite writers who is writing a feature about blogging for Business West Magazine. I was happy to speak with her again, she wrote a detailed story about the GoNOMAD travel website when we moved into our first office in town in 2004.

I told her what I’ve learned about blogging. That the two most important things are brevity, and consistency. That and not making spelling errors. I bust my fellow bloggers for the tiniest infraction. We want like hell to spell it right. And the ease with which you can make edits trumps any complaints about time.

Blogging has been beneficial to the travel site because each blog is a new page. And pages get readers and more pages get more, and added to how long you’ve been on the web, (2000 in our case) this all leads to PageRank, Google’s formula for what comes up on that first page of search results.

Our high quality blogs are desirable places to get links from. So we run CPM, or cost-per-thousand ads, and the blog views are part of the overall monthly impressions count.

Look for the story in the next issue of Business West.

Then Cris Karl of the Daily Hampshire Gazette called, she wants to write about our expanded cafe. See you in the paper tomorrow!