How Much is Annoying Your Readers Really Worth?

I wrote a letter to a local newspaper to complain. We get a stack of the local weekly newspaper here at the cafe, and every time someone goes to pick one up, a sheaf of ugly ad inserts falls out. There is no way around it, they always fall down and litter the place.

I wrote to tell them about Craig’s list, and how the CEO there decided that it is the users who are the most important. That even though Craig’s could accept text ads and reap literally, billions of dollars, they say no. But this CEO was straightfaced when he said ‘none of our users have asked for text ads’ as the reason to not have them.

Because it is the USERS who matter to Craig’s list, and these readers, aka users, should matter to this local paper. But the suits upstairs want to keep the dough, so of course no letters to the editor nor other comment will change them from accepting these annoying inserts.

Oh well, I tried, on behalf of all of us users.